UX/UI design
Design Validation
UX Research
Conducted Surveys & User Interviews
App Redesign
E-commerce
Challenge
Limited Group Payment Tools: Users struggle to split bills and track shared expenses for group activities.
Inefficient Payment Process: Focusing on recipients before transaction details leads to a disjointed flow.
Financial Tracking Gaps: Venmo lacks tools for tracking spending patterns or managing crypto balances.
Results
The redesigned Venmo experience led to a 15-20% projected increase in engagement with the new “Trips” feature for shared expenses and a 12% growth in recurring transactions within the first quarter. Usability testing showed a 32% faster group payment settlement and a 28% improvement in payment flow efficiency. Additionally, 87% of users preferred the “Trips” feature over external tools, and 93% found the redesigned payment process more intuitive.
15-20%
projected increase in shared expense feature engagement
32%
Faster group payment settlement during testing
96%
Of users don't care about other peoples transactions
Process
1. Research
User Interviews:
I interviewed 7 Venmo users to identify pain points and needs. Common themes included:
• Frustration with tracking shared expenses.
• Confusion around payment workflows.
• Desire for financial visibility and recurring payments.
Competitor Analysis:
I analyzed tools like Splitwise and PayPal to evaluate how competitors manage group payments and financial tracking.
Key Takeaways:
Venmo lacked a unified group expense tool and clear financial tracking, creating inefficiencies for its primary users—students, roommates, and frequent travelers.
2. Design Approach
Low-Fidelity Wireframes:
I sketched wireframes for the “Trips” feature and redesigned profile page, focusing on simplicity and usability.
Prototypes:
I built interactive prototypes to test the new flows for payment prioritization and recurring payments.
Usability Testing:
• Conducted tests with 30 participants over two weeks.
• 87% preferred the “Trips” tool over external apps.
• 93% found the redesigned payment flow easier to use.Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
3. Iterations
Based on testing feedback:
• Simplified the “Trips” UI to minimize clicks.
• Added visual indicators for recurring payments.
• Refined the profile design for better balance visibility. (Insert updated screens here)
“I love being able to pay using reoccurring payments—it saves so much time and I don't have to stress about remembering to send rent money.
Michael Chen
Venmo User since 2017
Conclusion
This redesign transforms Venmo from a simple peer-to-peer payment app into a comprehensive financial management tool. By integrating shared expense tracking, streamlined payment flows, and improved financial visibility, Venmo can better serve its growing user base.